privacy policy

1. about us

This website at, together with any related mobile device application, user interface, functionality, and features (our “Website”), operated by rlvd ltd, a company incorporated and registered in england and wales under company number 14130258 and whose registered office is at unit 13, white city place, westworks, 195 wood lane, london w12 7fq, england] (“we”, “our”, “us”, or “”). our vat number is gb 993 693 847. 

We collect, use and are responsible for certain personal data (i.e. any information about an individual from which that individual can be identified) about you. When we do so we are subject to the UK General Data Protection Regulation (“UK GDPR”). We are also subject to the EU General Data Protection Regulation (the “EU GDPR”) in relation to products that we offer to individuals in the European Economic Area (the “EEA”). In this Privacy Policy, references to the “GDPR” refer to both the UK GDPR and the EU GDPR.

We are committed to protecting and respecting your privacy. Any questions or requests regarding this Privacy Policy, including any requests in respect to your personal data that we process, can be sent by post to the above-stated address or emailed to []. Alternatively, if you are resident in the EEA, you can also contact our appointed EEA data representative at [INSERT EEA-BASED EMAIL ADDRESS].

This Privacy Policy (together with our Website Terms of Use and any other documents referred to on it, and our Cookie Policy) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

our Website is not intended for children and we do not knowingly collect data relating to children.

Our Website includes links to third-party websites and applications. We do not control these third-party websites and are not responsible for their privacy statements, notices, or policies. When you leave our Website, we encourage you to read the privacy notice of every website you visit. We do not accept any responsibility or liability for the privacy policies or notices on third-party websites. Please check these policies before you submit any personal data to such third-party websites.

2. personal data we collect about you

Personal data is any information that can be used to identity a living individual. Examples include your address, your name as well as your postal address, email address or telephone number. Data which has been fully anonymised will not be personal data because no individual person can be identified from it.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from or sold through us or our Website.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website.
  • Profile Data includes your username and password, purchases, orders or sales made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our Website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical data. This aggregated data could be derived from your personal data but is not considered personal data in law, as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature of our Website. However, if we combine or connect this aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

Please note that where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

3. how we collect your personal data

we use different methods to collect data from and about you, including through:

Direct interactions: You may give us your Identity Data, Contact Data, and Financial Data by filling in forms or by interacting with us in person (for example, via our Concierge Service described in our User Agreement), by post, phone, email or otherwise. This includes personal data you provide when you:

  • buy or sell products or services using our Website;
  • create an account on our Website;
  • participate in our Consignment or Concierge Service (for Sellers who are private individuals, as described in our User Agreement) or our Fulfilment Service (for Business Partners, as described in the relevant business partner agreement) in order to list a product on our Website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.

Automated technologies or interactions: As you interact with our Website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our Cookie Policy for further details.

Third parties or publicly available sources: We will receive personal data about you from various third parties as set out below:

  • Technical Data is received from the suppliers we use to operate our Website; and
  • Contact and Transaction Data is received from Business Partners, Sellers, and Buyers of the products listed on our Website.

4. how and why we process your personal data

Unless more specific information is provided elsewhere in this Privacy Policy or our Cookie Policy (e.g. in the case of the technologies used), we process personal data from you on the basis of the following legal principles set out in the GDPR, namely:

  • your consent (in accordance with Article 6(1) (a) of the GDPR); 
  • fulfilment of a contract (or to take steps to enter into) a contract to which you are a party (in accordance with Article 6(1)(b) of the GDPR);
  • where we are under a legal obligation to collect, process or disclose your personal data (in accordance with Article 6(1)(c) of the GDPR); and/or 
  • where the processing is necessary to protect our legitimate interests or those of a third party (in accordance with Article 6(1)(f) of the GDPR) and those interests are not overridden by your interests, fundamental rights and freedoms. 

we have set out below, in a table format, a description of all the ways we plan to use your personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.

note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


type of data

lawful basis for processing including basis of legitimate interest
To register you as a new Buyer/Seller/Business Partner

(a) identity  

(b) contact

performance of a contract with you

To handle your product listings on our Website, including via our Concierge/Consignment Services (for Sellers who are consumers) or Direct Sales/Fulfilment Services (for Business Partners). This includes:  

(a) managing payments, fees and charges; and

(b) collecting and recovering money owed to us

(a) Identity

(b) Contact

(c) Video

(d) Financial

(e) Transaction

(f) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us and to assess the quality and verify the authenticity of products listed for sale on our Website)

To process and deliver your orders and purchases, and deliver other services to you including:

(a) Managing payments, fees and charges

(b) Collecting and recovering money owed to us

a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) performance of a contract with you

(b) necessary for our legitimate interests (to recover debts due to us)

To respond to contact from you and to manage our relationship with you more generally, which will include:

(a) notifying you about changes to our Website Terms of Use or this Privacy Policy; and

(b) asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and our Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation
To deliver relevant content and advertisements to you on our Website and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy); or

(b) Your consent in respect of advertisements that are targeted to you based on information we collect from cookies. You can withdraw this at any time by adjusting your cookie settings on our Website (see our Cookie Policy for further details)
To use data analytics to improve our Website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you [including by way of email and text message]

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Marketing and Communications

Your consent. You can withdraw this at any time by clicking the link to unsubscribe in our marketing emails and/or using the relevant ‘STOP’ number in text messages, or by contacting us using the details above.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. you can ask us or third parties to stop sending you marketing messages at any time [by logging into our Website and adjusting your marketing preferences OR by following the opt-out links on any marketing message sent to you OR by contacting us at any time by logging into our website and adjusting your marketing preferences OR by following the opt-out links on any marketing message sent to you OR by contacting us at any time. where you opt out of receiving marketing messages, please note that this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.

we will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

if we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. cookies and similar technologies

cookies are small data files that are exchanged between your browser and our web server whenever you visit our Website. Cookies can only store information provided by your browser, e.g. information that you have entered into your browser or that is available on our Website. Cookies cannot execute code and cannot be used to access your terminal device.

Information that is stored in cookies does not automatically include personal data, though it can sometimes. However, cookies are covered by specific laws which make the use of any cookies which are not strictly necessary for the operation of our Website, depend on consent from the user.

For more information about the cookies and the other technologies we use on our Website, please see our Cookie Policy.

You can also set your web browser so that it does not store any cookies on your device or so that you will be asked each time you visit the site whether you accept the use of cookies. Cookies that have already been stored can be deleted at any time. Refer to the “Help” section of your browser to learn how to do this.

Please note that a general deactivation of all cookies may lead to functional restrictions on our Website.

6. who we share your personal data with

we limit access to your personal information to those who have a genuine business need to know it, such as our staff, affiliates, professional advisors, and business partners, suppliers, and subcontractors that we use in connection with the running of our business for the purposes set out in the table in section 4 of this Privacy Policy (for example, our Website hosts). 

If you purchase a product listed on our Website directly from one of our third-party business partners, your Contact Data and Transaction Data will be sent to that business partner in order to fulfil your order(s) and ensure that the item is delivered to you. Please note, such third-party business partners are independent controllers of your personal data and, as such, we are not responsible for how they use your personal data.

Where we are responsible for shipping the item you have purchased on our Website, our third-party delivery and courier service providers will receive your Identity Data and Contact Data so your purchases can be delivered to you.

if you make a purchase on our Website, your Financial Data is sent to the payment processing service that you select. Please refer to the privacy information provided by the relevant payment processor for further details.   

Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. 

We or the third parties mentioned above occasionally also share personal data with:

  • our and their external auditors (for example, in order to audit accounts) in which case the recipient of the information will be bound by confidentiality obligations;
  • our and their professional advisers (such as lawyers and other advisers), in which case the recipient of the information will be bound by confidentiality obligations;
  • law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations; and
  • other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency - usually, information will be anonymised, but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations.

7. international transfers of your personal data

Whenever we transfer your personal data out of the EEA or UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • the European Commission/UK government (as applicable) has decided (in accordance with Article 45 of the GDPR) the particular destination country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’);
  • there are appropriate safeguards in place (in accordance with Article 46 of the GDPR), together with enforceable rights and effective legal remedies for you; or
  • a specific exception applies under applicable data protection law.

Any changes to the destination to which we send your personal data or in the transfer mechanisms discussed above will be notified to you in accordance with section 11 below. Meanwhile, if you would like further information about data transferred outside the EEA/UK, please use the contact details provided in section 1 above.

We transfer your personal data outside the EEA or UK (as applicable) to the following countries on the basis of adequacy regulations:

  • our website hosts, developers, and administrators and IT support service providers located in Poland and Croatia; and
  • our cookie consent managing service provider located in Austria.

where we (or our appointed processors) transfer your information outside the EEA/UK to countries without adequacy regulations in place, such transfers are based on legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the GDPR, and which are designed to safeguard your privacy rights and provide you with remedies in the unlikely event of any misuse of your personal data. 

Further details of such transfers are as follows:

  • We share [SPECIFY PERSONAL DATA] with [COMPANY], based in [TERRITORY]. The transfers are carried out on the basis of [the EU’s Standard Contractual Clauses plus the UK Addendum to those clauses / the UK’s International Data Transfer Agreement] and supplementary measures as detailed [INSERT LINK TO RECIPIENT’S PRIVACY NOTICE OR OTHER DOCUMENTATION EG DATA PROCESSING AGREEMENT];

In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the EEA/UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law (for example where we have your explicit consent or contractual necessity, under Article 49 of the GDPR).

8. data security

We make use of suitable technical and organisational security measures in accordance with Article 32 of the GDPR to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorised access by third parties. Our security measures are continuously improved in line with technological developments and kept state of the art.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

On our Website, we use the widespread SSL (Secure Socket Layer) procedure in conjunction with the highest level of encryption supported by your browser. You can tell whether an individual page of our Website is transmitted in encrypted form by the closed representation of the key or lock symbol in the lower status bar of your browser.

9. data retention

Unless an explicit storage period is specified during the collection of data (e.g. in the context of a declaration of consent), we are obliged by applicable data protection law to delete personal data (in accordance with Article 5(1)(e) of the GDPR) once the original purpose(s) for processing has been fulfilled. These purposes may include our satisfying any legal, regulatory, tax, accounting or reporting requirements. 

We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

As part of the description of individual technologies on our Website, there are also specific references to applicable storage periods of personal data. In our cookie table, you will be informed about the storage period of individual cookies. 

In addition, details of other retention periods for different aspects of your personal data are available on request from us by contacting us using the details set out in section 1 of this Privacy Policy.

10. your rights as a data subject

Under the GDPR, you have the following rights you are able to exercise free of charge in relation to your personal data:

in accordance with Article 15 of the GDPR, the right to request access to and other supplementary information about your personal data processed by us. This Privacy Policy is designed to address this supplementary information;

  • in accordance with Article 16 of the GDPR, the right to demand without delay the correction of any incorrect or incomplete personal data stored by us;
  • in accordance with Article 17 of the GDPR, the right under specific circumstances to demand the deletion of your personal data stored with us, unless it is necessary for us to continue the processing for a lawful reason;
  • in accordance with Article 18 of the GDPR, the right to demand the (temporary) restriction of the processing of your personal data in the following circumstances: if you want us to establish the data's accuracy; where our use of the data is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or where you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it;
  • in accordance with Article 20 of the GDPR, the right to receive your personal data that you have provided to us (and where the relevant lawful basis stated in section 4 of this Privacy Policy is your consent or our performance of a contract with you), in a structured, common and machine-readable format, or the right to request that it be transferred to a third party in certain situations; However, please note that this right does not apply to personal data contained only in hard-copy records);
  • in accordance with Article 21 of the GDPR, if your personal data is processed on the basis our legitimate interest, the right to object to the processing of your personal data for reasons arising from your specific situation, or to object to direct advertising relying on this basis; 
  • in accordance with Article 7(3) of the GDPR, you have the right at any time to revoke your consent to us (if you have given this to us previously). As a result, we may no longer continue the data processing based on this consent in the future. Among other things, you have the option of revoking your consent to the use of cookies on our Website using our Website’s cookie settings; and
  • in accordance with Article 77 of the GDPR, the right to complain to a data protection authority regarding any illegal processing of your data by us. As a rule, you can contact the data protection authority at your usual place of residence or workplace or at the headquarters of our company.

Should you wish to exercise one of your above rights towards us, you are welcome to contact us using the contact details provided in section 1 of this Privacy Policy, letting us know the information to which your request relates.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests (in which case we will notify you and keep you updated).

There are some exceptions to the rights listed above and, although we will always try to respond to any instructions you may give us about our handling of your personal information, there may be situations where we are unable to meet your requirements in full.

We hope that we can resolve any query or concern you raise about our use of your information. You have the right to make a complaint at any time to the supervisory authority in the United Kingdom for data protection issues, the Information Commissioner’s Office (ICO), whose website is at

If your usual place of residence is in the European Economic Area (EEA), you additionally have a right to a lodge a complaint with your local supervisory authority. Click here for the contact details of each EEA country’s supervisory authority. 

We would, however, appreciate the opportunity to deal directly with your concerns before you approach the ICO or other supervisory authority, and would be pleased to respond to any such complaints as your first-priority contact. 

11. updates to this privacy policy

This Privacy Policy was last updated on 25 October 2022.

We may amend this Privacy Policy from time to time as necessary to comply with law or for legitimate business purposes. Any changes we make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to this Privacy Policy.

join the anti-fast fashion rebellion

register now